#highlights
Every startup needs a repeatable and sustainable sales model. This week, we explore the various strategies that work for SaaS products.
Tough economic conditions have a way of forcing us to do what we should have always been doing. This year, startup leaders need to make sure their teams are focused on the right things.
Today, we cover the two most tempting (and fraught) pivots for B2B startup founders: moving down-market, and adding additional product lines. We explore why these shifts are so difficult to pull off, and how to get them right.
A self-service experience, including a free trial or freemium plan, is a cost-effective way to sell a product that is capable of selling itself. Many startup leaders underestimate how much work it takes to truly make this work, though. This week, we explore how to deliver a self-service SaaS experience, and how to decide whether this strategy for growth is right for you.
For many SaaS companies and startup leaders, the 2022-2023 recession will be their first. This week, we look at how SaaS companies can optimise costs, adjust their value proposition, and build a strong business during a recession.
As startups achieve product-market fit, product strategy simultaneously becomes more important and more difficult. Startups become unfocused by chasing new opportunities when they should be optimising what they’ve already brought to market. This week, explore the importance of focus as you scale your SaaS company.
As your startup grows, responsibilities that used to belong to a single individual will be owned by teams and, eventually departments. This transition is where startup operations become critical. This week, we explore some of the rituals teams should adopt for continuous improvement.
Despite all startups being resource-poor relative to what they are trying to achieve, many founders invest in solutions (e.g., specific product features, technology improvements, and internal systems/processes) that require effort beyond what is desirable from an ROI perspective.