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Find a way to believe that you will win
Sufficiently down-to-earth founders will, by default, convince themselves that they won’t succeed. This is partly because down-to-earth people are rarely successful in anything grand. It’s partly because everything looks simultaneously harder and easier before you try it. And it’s partly because all good ideas sound like bad ideas until they come to fruition.
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Many founders burn out because they’re always praying for the problems to finally ease. And, sure, you will occasionally experience short periods where things seem to be going well. But it’s always only a matter of time before your success leads to more challenges.
When an early stage employee can satisfy their own needs by simply succeeding in their role, you’ll achieve better results with less management overhead. When an employee needs more than you can give them, they will distract you from focusing on the most important things.
It can be difficult to convince a customer to adopt your product when they already have a solution they’re happy with. This is why disruptive products typically need to be radically better, radically cheaper, or both. However, thanks to platform envelopment, it’s actually possible for a notably worse app to disrupt superior incumbents.