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One part of the funnel is always broken

Many founders burn out because they’re always praying for the problems to finally ease. And, sure, you will occasionally experience short periods where things seem to be going well. But it’s always only a matter of time before your success leads to more challenges.

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Building a committed, motivated team

When an early stage employee can satisfy their own needs by simply succeeding in their role, you’ll achieve better results with less management overhead. When an employee needs more than you can give them, they will distract you from focusing on the most important things.

 
Disrupt and defend with platform envelopment

It can be difficult to convince a customer to adopt your product when they already have a solution they’re happy with. This is why disruptive products typically need to be radically better, radically cheaper, or both. However, thanks to platform envelopment, it’s actually possible for a notably worse app to disrupt superior incumbents.

 
Great startups lean into chaos

Most managers in early-stage startups think that chaos is inversely correlated with results. That is, they think that chaos breeds bad results and an unhealthy environment, while order breeds good results and a more harmonious environment. This perception is wrong.

 
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