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We’re selling outcomes now

Your software product today is a tool, and it might already be possible for you or a competitor to build an AI-first product that does the work for your customers without any ongoing effort on their part. If not, it’ll probably be possible soon. Either way, a level of disruption that was not possible a few years ago is now possible in almost every software category.

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Recent editions

All-in-one is the laziest early-stage product strategy

If you are the CEO or product leader currently stuck in a failing all-in-one strategy: pivot. The good thing about having a broad product is that you should have plenty of insights into what areas have the most opportunity for disruption and innovation. Find an area to double down, and a pathway towards deprecating some of the bloat. You’ll create a much more successful product that way.

 
Startup leadership is about saying no to good ideas

Great startup leadership is about saying no to the bad ideas, sure. But mostly, great startup leadership is about saying no to most of the good ideas too. The decisions that make a mediocre startup a generational company are the decisions to not pursue legitimately huge ideas in favour of even better ones.

 
Advice for startup employees

Working in an early-stage startup is different to working for a larger company: while many people fail to get anywhere in startups, others skip years or decades of career milestones. Granted, every startup is different. However, I have noticed a few common patterns across many startups that describe the most successful talent.

 
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