Defining the role of a product manager

Below is a playbook I’ve used to describe the responsibilities of a product manager for hiring and professional development purposes.

Product managers wear many hats. First and foremost, you are a member of a cross-functional product development team—a team which you will work to support in a number of ways with your experience with business and technology.

Product managers are responsible for ensuring:

Role components

Build, measure & learn to make complex easy.

Bring value to market

Your team is accountable for the adoption and utilisation of the products and features you develop. The buck stops with you, so you need to:

Communication and visualisation

In case it’s not already apparent—transparency is key. You are responsible for:

Customer intimacy

You must bridge the gap between your team and the customer:

Further reading

Product managers come with a range of strengths and weaknesses. When building a product team, it is important to keep this in mind and hire for complimentary strengths. Neal Cabage’s Product Team Competencies is a fantastic resource to better understand this.

6 March, 2021

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